Hi, I'm Fi.  If you've read about me already, you'll know I'm a trained-killer-turned-professional-desk-jockey.  I'm institutionalised in the true sense of the word.

Or I was.  Until recently.

What you don't know, is that change came about for me not because I went looking for it... In fact it came about on an ordinary day when pastey little me decided she needed a spray tan and ended up butt naked in a stranger's house chewing the fat...

A 15min chat that totally altered my direction.

I remember leaving, thinking: 

"Is this some sick joke?  If I keep working my arse off like I am now, my life still won't be too different a year from now... or even 10yrs from now?  Retirement still won't be that much closer?!"

I thought I'd been doing all the right things for my future - I was educated. Held a good job. Worked hard.  Invested in shares and properties.  NOPE.  FAIL!  NOT ENOUGH!!

The universe gave me a HUGE BIG F*** OFF FLY KICK TO THE FACE that day.  It hurt.  It hurt because whilst my life looked rosey on paper, my reality wasn't commensurate with my effort or aspirations.

So I pulled up my big girl pants and decided to dive head-first out of my comfort zone and do something about it.  For me.  For my family.

Did I have any business or marketing experience?  NOPE.  In fact, those words alone made me want to stab myself in the eyes with scissors and run in the opposite direction.

Am I typically conventional, risk adverse and skeptical?  DEFINITELY. 

Do I have a circle of amazing friends and family who support me?  YES.  

Were they going to leap outside their own comfort zones and come with me?  HELL NO. 

I struggled initially.  I failed more times than I care to acknowledge.  I still fail.  There are always roadblocks.

But now I've got a rhythm.  An enviable rhythm, make no doubt.

So I've started this blog to unashamedly and unapologetically chronicle the highs and lows of my entrepreneurial journey.  Perhaps my shared learnings will inspire or help someone else along the way.

Fi x

P.S.  If you haven't SUBSCRIBED TO LIFE yet, you really should... head over and pop your details into my page, or send me an email!

Fi Mathewson